B I O  /  C L I E N T S  /  A P P R O A C H  /  B E L I E F S
Hi Folks!
YANNICK LE GUILLOU IS A FRENCH CREATIVE DIRECTOR & BRAND EXPERIENCE STRATEGIST CONSULTANT BASED IN CURITIBA, BRAZIL. COLLABORATING WITH AMAZING PEOPLE AROUND THE WORLD FOR + 20 YEARS.

WITH A BACKGROUND IN ACADEMIC ART, HE IS ENGAGED IN EXPLORING THE BOUNDARIES OF VISUAL COMMUNICATION AND NEW MEDIA. HE COMBINES A KEEN EYE FOR DETAIL WITH STORYTELLING SKILLS TO CONCEIVE STRONG EXPERIENCE IN BRAND BUSINESS STRATEGY AND CREATION THAT ENHANCE HIS CLIENT'S BRANDS. Inspired by traditional elegance, fuelled by contemporary visual culture and new technics, WITH A CLEAR DESIGN AND A SOLID TECHNICAL REALISATION HE DELIVERS POWERFUL IDEAS WITH CONVICTION AND PASSION THAT TRULY INSPIRE, INFORM AND INTERACT.

YANNICK IS ADEPT TO SCALE SOLUTIONS FROM INDIVIDUALS TO CORPORATE CLIENTS. HE HAS DEVELOPED A BROAD KNOWLEDGE OF MANY DIFFERENT DISCIPLINES INCLUDING, BUT NOT LIMITED TO, CREATIVE STRATEGY & DIRECTION, DESIGN THINKING, BRANDING & IDENTITY, EDITORIAL, GRAPHIC & MOTION DESIGN, TYPOGRAPHY, STRATEGIC PLANNING BOTH ON AND OFFLINE.

INTERNATIONAL CULTURES AND LINGUISTIC BACKGROUNDS BROADENED HIS VISION ON THE WORLD AND ENABLED TO COMMUNICATE SHARPLY WITHIN DIFFERENT CULTURAL CONTEXTS.

HIS MOTTO IS TO EXPLORE, TO EXPERIMENT AND STAY CURIOUS IN AN EVER-CHANGING CREATIVE ENVIRONMENT AND ITS TECHNOLOGICAL WORLD.

YANNICK HAS REACHED A REFINED BALANCE BETWEEN COMMUNICATION AND ART, AND HAS NEVER BEEN AFRAID TO REEVALUATE WHAT DESIGN CAN BE.

HE IS ALWAYS WILLING AND EAGER TO LEARN MORE WITH EACH NEW PROJECTS.
Yannick is also a digital artist and gif expert.
His personal work benefits from stylized pseudo-retro aesthetics, characterized by bright colors, moving patterns, and PIXEL quality.
C L I E N T S

Yannick has worked with both big clients and tiny startups, for local agencies and major international companies.
He developed an extraordinary array of projects for a broad spectrum of global
and local clients:

Bergerson, Branco, Docol, Electrolux, Ernie Ball, FNAC, GNT, Loadsmart, HSBC, Magnetron, Nutrilatina, O Boticário, Oscar Niemeyer Museum, Volvo, Telenor, to name a few.

Yannick used to work closely with his clients to create work we can all be proud to be a part of, combing consistent design solution with strategic insights.
A P P R O A C H

Yannick helps people to tell their story with clear design.
Yannick's friendly and passionate approach to design is unique; promoting an open and respectful dialogue with each project actors in order to create the most appropriate and innovative visual solution. He considers every work individually, merging outstanding branding experience with an unique strategic approach adapted to the specific needs of each creation.

Yannick loves finding simple solutions to complex challenges.
A meticulous focus on crafting a strong narrative and conceptual foundations with a a human-centered methodology to integrate the needs of people, the possibilities of technology, and the requirements for business success. With a keen understanding of commercial appeal, and strategic reasoning, he is able to fulfill and look to exceed client expectation. His process supports his clients by managing briefs in their entirety from concept and design, through to production and final delivery.
"I'm fully aware that I won’t save the world
 with my work, but I like to think
that I improve the quality of life of those I reach."
B E L I E F S —

"Be firm, determined, persevering and almost obstinate when it comes to good design."
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"Push the limits, step outside the comfort zone, propose more and exceed expectations."
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"Design should not only communicate but also be beautiful."
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"Not taking risks is the biggest risk client can take."
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"Be forever curious."
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"Believe in the importance of the iterative hand-sketching process to reach innovative
and beautiful design solutions."
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"Believe in aesthetic and functional design, synthetic and minimalist,
that communicates, organises and excites."
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"Design has to be based on objective criteria and, at the same time,
to carry a style of its own."
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"Best brand experiences are rooted in clear thinking and rich storytelling."​​​​​​​
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